We measure and report against business outcomes. While the myriad of marketing metrics can help fine tune tactics, the only thing that matter is whether your business is achieving its goals.
The example below highlights the type of measurable goals and objectives that are the foundation for our process.
By measuring and understanding how your business is performing on each of the 4 growth pathways, you can uncover opportunities to launch initiatives to increase revenue. After all, customer behavior drives all revenue growth.
