We begin by assessing your key customer metrics and conducting a comprehensive audit of your marketing strategies, execution, products, and digital presence. This thorough analysis helps us pinpoint opportunities for revenue growth. Next, we present actionable strategies to achieve your revenue targets by leveraging the four building blocks of growth.
Then we build your customer view of sales using the 4 building blocks of growth. Too often businesses only review revenue by product or service. However, without understanding the customer behaviors that are driving sales, it’s impossible to know what the customer behavior opportunities are to improve the trend. Our process unlocks hidden growth drivers.
The example below illustrates the simple, but powerful, 4 building block framework on which your plan will be based.
Finally, we build your marketing plan to achieve your goals. Marketing is about changing customer behavior by changing their beliefs. When a business gains a new customer or has current customers that spend more, they’ve successfully changed behaviors. It’s a mistake to think about marketing as only about communicating with ads, social posts, emails. That’s why we build your marketing plan considering both communication and developing a more compelling product/service. These initiatives change customer behavior and unlock revenue growth.
The example marketing plan below has 7 strategies across all 4 growth building blocks. You’ll notice a mix of communication and developing more compelling products.
