/* First Principles Marketing: magenta + white, with the logo's purple and blue as accents */
:root{
  --magenta:#ff2f92;      /* logo magenta: fills, large shapes */
  --magenta-ink:#c4126a;  /* accessible magenta for text and buttons on white */
  --magenta-soft:#fff1f7;
  --purple:#9437ff;
  --purple-ink:#6f1ed6;
  --blue:#0096ff;
  --blue-ink:#006dc4;
  --ink:#1c1528;
  --ink-2:#3d3550;
  --muted:#6b6380;
  --line:#efe7ee;
  --bg:#ffffff;
  --radius:16px;
  --shadow:0 24px 48px -28px rgba(60,10,50,.28);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.7 Inter,system-ui,-apple-system,sans-serif;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%}
h1,h2,h3,h4{font-family:"Plus Jakarta Sans",Inter,system-ui,sans-serif;font-weight:800;line-height:1.12;letter-spacing:-.02em;margin:0 0 .55em;color:var(--ink)}
h1{font-size:clamp(2.2rem,5.2vw,3.7rem)}
h2{font-size:clamp(1.65rem,3.3vw,2.4rem)}
h3{font-size:1.3rem;letter-spacing:-.01em}
h4{font-size:1.05rem;font-weight:700}
p{margin:0 0 1.05em}
a{color:var(--magenta-ink);text-underline-offset:3px}
a:hover{color:var(--purple-ink)}
strong{font-weight:650}
.wrap{max-width:1140px;margin:0 auto;padding:0 24px}
.narrow{max-width:760px}
.eyebrow{display:inline-block;font-size:.76rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--magenta-ink);margin-bottom:.9rem}
.muted{color:var(--muted)}
.hidden{display:none}
.skip{position:absolute;left:-999px}
.skip:focus{left:16px;top:12px;background:#fff;padding:8px 12px;z-index:50}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.92);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.site-header .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:16px}
.brand{display:flex;align-items:center;gap:11px;text-decoration:none;color:var(--ink);line-height:1}
.brand svg{flex:none}
.brand-name{display:flex;flex-direction:column;gap:3px}
.brand-name b{font-family:"Plus Jakarta Sans",sans-serif;font-size:1.08rem;font-weight:800;letter-spacing:-.01em;color:var(--ink)}
.brand-name i{font-style:normal;font-size:.72rem;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--magenta-ink)}
.nav{display:flex;align-items:center;gap:26px}
.nav a{text-decoration:none;color:var(--ink-2);font-size:.95rem;font-weight:500}
.nav a:hover,.nav a[aria-current=page]{color:var(--magenta-ink)}
.nav a[aria-current=page]{font-weight:650}
.menu-btn{display:none;background:none;border:1px solid var(--line);border-radius:10px;padding:8px 10px;cursor:pointer;color:var(--ink)}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--magenta-ink);color:#fff;text-decoration:none;font:inherit;font-weight:650;padding:13px 24px;border-radius:999px;border:0;cursor:pointer;transition:transform .15s,background .15s,box-shadow .15s;box-shadow:0 10px 24px -12px rgba(196,18,106,.7)}
.btn:hover{background:#a50e58;color:#fff;transform:translateY(-1px)}
.btn-ghost{background:#fff;color:var(--ink);border:1.5px solid var(--line);box-shadow:none}
.btn-ghost:hover{background:var(--magenta-soft);color:var(--magenta-ink);border-color:#f7c6dd}
.btn-sm{padding:9px 16px;font-size:.9rem}
.cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:28px}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;padding:84px 0 92px;border-bottom:1px solid var(--line)}
.hero::before{content:"";position:absolute;inset:-40% -10% auto auto;width:720px;height:720px;background:radial-gradient(closest-side,rgba(255,47,146,.13),rgba(255,47,146,0));pointer-events:none}
.hero-grid{position:relative;display:grid;grid-template-columns:1.2fr .95fr;gap:56px;align-items:center}
.lede{font-size:1.18rem;color:var(--ink-2);max-width:34em}
.hero h1 .hl{color:var(--magenta-ink)}
.free-badge{display:inline-flex;align-items:center;gap:8px;background:var(--magenta-soft);color:var(--magenta-ink);font-weight:700;font-size:.82rem;padding:6px 12px;border-radius:999px;margin-bottom:22px}
.free-badge::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--magenta)}

/* growth tree illustration */
.tree{width:100%;height:auto;display:block}
.tree text{font-family:"Plus Jakarta Sans",Inter,sans-serif}

/* ---------- sections ---------- */
.section{padding:96px 0}
.section.tint{background:var(--magenta-soft)}
.section.line{border-top:1px solid var(--line)}
.section-head{max-width:720px;margin-bottom:44px}
.section-head p{font-size:1.08rem;color:var(--ink-2)}

.quote-band{padding:72px 0;text-align:center;background:linear-gradient(135deg,var(--magenta-ink),var(--purple-ink));color:#fff}
.quote-band blockquote{margin:0 auto;max-width:860px;font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:clamp(1.6rem,3.6vw,2.6rem);line-height:1.2;letter-spacing:-.02em}
.quote-band p{margin:18px 0 0;color:rgba(255,255,255,.82)}

/* cards */
.grid{display:grid;gap:22px}
.g2{grid-template-columns:repeat(2,1fr)}
.g3{grid-template-columns:repeat(3,1fr)}
.g4{grid-template-columns:repeat(4,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:28px;position:relative}
.card p:last-child{margin-bottom:0}
.card.link{text-decoration:none;color:inherit;transition:transform .15s,box-shadow .15s,border-color .15s;display:flex;flex-direction:column}
.card.link:hover{transform:translateY(-2px);box-shadow:var(--shadow);border-color:#f5cfe1}
.card .more{margin-top:auto;padding-top:14px;font-weight:650;color:var(--magenta-ink)}
.card h3{margin-bottom:.4em}
.card p{color:var(--ink-2);font-size:.98rem}
.num{display:inline-grid;place-items:center;width:40px;height:40px;border-radius:50%;font-weight:800;font-family:"Plus Jakarta Sans",sans-serif;color:#fff;background:var(--magenta);margin-bottom:16px}
.num.p{background:var(--purple)}.num.b{background:var(--blue)}
.pill{display:inline-block;font-size:.72rem;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:4px 10px;border-radius:999px;background:var(--magenta-soft);color:var(--magenta-ink);margin-bottom:14px}
.pill.p{background:#f3ebff;color:var(--purple-ink)}.pill.b{background:#e8f4ff;color:var(--blue-ink)}

/* five-step path */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,1fr);gap:16px;counter-reset:st}
.steps li{position:relative}
.steps a{display:flex;flex-direction:column;height:100%;text-decoration:none;color:inherit;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:24px 20px;transition:transform .15s,box-shadow .15s,border-color .15s}
.steps a:hover{transform:translateY(-2px);box-shadow:var(--shadow);border-color:#f5cfe1}
.steps .k{font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--magenta-ink)}
.steps h3{font-size:1.12rem;margin:8px 0 8px}
.steps p{font-size:.9rem;color:var(--ink-2);margin:0}
.steps .bar{height:4px;border-radius:4px;background:linear-gradient(90deg,var(--magenta),var(--purple));margin-bottom:16px;opacity:.9}
.steps li:nth-child(2) .bar{background:linear-gradient(90deg,var(--purple),var(--purple))}
.steps li:nth-child(3) .bar{background:linear-gradient(90deg,var(--purple),var(--blue))}
.steps li:nth-child(4) .bar{background:var(--blue)}
.steps li:nth-child(5) .bar{background:linear-gradient(90deg,var(--blue),var(--magenta))}

/* about */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:56px;align-items:start}
.about .facts{display:grid;gap:14px;margin-top:8px}
.about .facts div{border-left:3px solid var(--magenta);padding:2px 0 2px 16px;color:var(--ink-2)}

/* ---------- article pages ---------- */
.page-hero{padding:64px 0 44px;border-bottom:1px solid var(--line);background:linear-gradient(180deg,var(--magenta-soft),#fff)}
.page-hero p.lede{margin-bottom:0}
.crumbs{font-size:.86rem;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--muted);text-decoration:none}
.crumbs a:hover{color:var(--magenta-ink)}
.article-layout{display:grid;grid-template-columns:230px 1fr;gap:64px;padding:56px 0 96px}
.toc{position:sticky;top:96px;align-self:start;font-size:.9rem}
.toc h4{font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.toc ol{list-style:none;margin:0;padding:0;display:grid;gap:4px}
.toc a{display:block;text-decoration:none;color:var(--ink-2);padding:6px 10px;border-radius:8px;line-height:1.35}
.toc a:hover{background:var(--magenta-soft);color:var(--magenta-ink)}
.toc a.on{background:var(--magenta-soft);color:var(--magenta-ink);font-weight:650}
.prose{max-width:720px}
.prose h2{font-size:clamp(1.5rem,2.6vw,1.95rem);margin-top:1.9em;scroll-margin-top:96px}
.prose h2:first-child{margin-top:0}
.prose h3{margin-top:1.6em}
.prose ul,.prose ol{padding-left:1.25em;margin:0 0 1.2em}
.prose li{margin-bottom:.45em}
.prose li::marker{color:var(--magenta)}
.prose .big{font-family:"Plus Jakarta Sans",sans-serif;font-weight:800;font-size:1.45rem;line-height:1.3;letter-spacing:-.01em;color:var(--magenta-ink);border-left:4px solid var(--magenta);padding:4px 0 4px 20px;margin:1.6em 0}
.callout{background:var(--magenta-soft);border:1px solid #f8d3e4;border-radius:14px;padding:22px 24px;margin:1.6em 0}
.callout h4{margin-bottom:.4em;color:var(--magenta-ink)}
.callout p:last-child,.callout ul:last-child{margin-bottom:0}
.callout.p{background:#f6f0ff;border-color:#e3d3ff}.callout.p h4{color:var(--purple-ink)}
.callout.b{background:#eef7ff;border-color:#cfe6ff}.callout.b h4{color:var(--blue-ink)}
.table-wrap{overflow-x:auto;margin:1.4em 0;border:1px solid var(--line);border-radius:12px}
table{border-collapse:collapse;width:100%;font-size:.92rem}
th,td{padding:10px 14px;text-align:left;border-bottom:1px solid var(--line);white-space:nowrap}
th{background:#faf7fa;font-weight:650;color:var(--ink-2)}
tr:last-child td{border-bottom:0}
tr.total td{font-weight:700;background:#fffafc}
td.n,th.n{text-align:right}
.pager{display:flex;justify-content:space-between;gap:16px;margin-top:56px;padding-top:28px;border-top:1px solid var(--line)}
.pager a{text-decoration:none;display:flex;flex-direction:column;gap:2px;max-width:48%}
.pager a span{font-size:.8rem;color:var(--muted)}
.pager a b{color:var(--magenta-ink)}
.pager a.next{text-align:right;margin-left:auto}
.tool-cta{display:flex;gap:18px;align-items:center;justify-content:space-between;flex-wrap:wrap;background:#fff;border:1.5px dashed #f2b6d2;border-radius:14px;padding:18px 22px;margin:1.8em 0}
.tool-cta p{margin:0;font-weight:600}

/* map diagram (do/believe) */
.map{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin:1.6em 0}
.map div{border-radius:12px;padding:16px 18px;font-size:.95rem}
.map .label{display:block;font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px}
.map .now{background:#f7f5f9;border:1px solid var(--line)}
.map .now .label{color:var(--muted)}
.map .next{background:var(--magenta-soft);border:1px solid #f8d3e4}
.map .next .label{color:var(--magenta-ink)}
.map .full{grid-column:1/-1;background:linear-gradient(135deg,#f3ebff,#e8f4ff);border:1px solid #e3d3ff}
.map .full .label{color:var(--purple-ink)}

/* ---------- tools ---------- */
.tool{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;margin-bottom:28px;scroll-margin-top:96px}
.tool-head{display:flex;justify-content:space-between;gap:18px;align-items:flex-start;flex-wrap:wrap;margin-bottom:22px}
.tool-head p{margin:0;color:var(--ink-2);max-width:40em}
.tool-body{display:grid;grid-template-columns:1fr 1fr;gap:32px}
.fields{display:grid;gap:14px;align-content:start}
.field{display:grid;gap:6px}
.field label{font-size:.88rem;font-weight:600;color:var(--ink-2)}
.field small{color:var(--muted);font-size:.8rem}
.input{position:relative;display:flex;align-items:center}
.input input,.field>input,.field select,.field textarea,.form input,.form textarea,.form select{width:100%;font:inherit;padding:11px 13px;border:1.5px solid var(--line);border-radius:10px;background:#fff;color:var(--ink);transition:border-color .15s,box-shadow .15s}
.input .pre,.input .suf{position:absolute;color:var(--muted);font-size:.92rem;pointer-events:none}
.input .pre{left:13px}.input .suf{right:13px}
.input.has-pre input{padding-left:26px}
.input.has-suf input{padding-right:62px}
input:focus,textarea:focus,select:focus{outline:none;border-color:var(--magenta);box-shadow:0 0 0 4px rgba(255,47,146,.14)}
.results{background:linear-gradient(160deg,var(--magenta-soft),#f6f0ff);border-radius:16px;padding:24px;display:grid;gap:12px;align-content:start}
.results .row{display:flex;justify-content:space-between;gap:12px;align-items:baseline;padding-bottom:10px;border-bottom:1px solid rgba(196,18,106,.12)}
.results .row:last-of-type{border-bottom:0}
.results .row span{color:var(--ink-2);font-size:.93rem}
.results .row b{font-family:"Plus Jakarta Sans",sans-serif;font-size:1.25rem;color:var(--ink);font-variant-numeric:tabular-nums}
.results .hero-num{padding:4px 0 8px}
.results .hero-num span{display:block;font-size:.8rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--magenta-ink)}
.results .hero-num b{font-family:"Plus Jakarta Sans",sans-serif;font-size:2.4rem;font-weight:800;color:var(--magenta-ink);font-variant-numeric:tabular-nums;line-height:1.1}
.results .note{font-size:.88rem;color:var(--ink-2);margin:4px 0 0}
.verdict{padding:12px 14px;border-radius:10px;font-size:.92rem;font-weight:600}
.verdict.good{background:#e9f8ef;color:#13703e}
.verdict.warn{background:#fff6e5;color:#8a5a00}
.verdict.bad{background:#ffecef;color:#b0213a}
.example-link{background:none;border:0;padding:0;font:inherit;font-size:.88rem;color:var(--magenta-ink);text-decoration:underline;text-underline-offset:3px;cursor:pointer}
.channel-rows{display:grid;gap:10px}
.channel{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 34px;gap:8px;align-items:end}
.channel .field label{font-size:.76rem}
.channel button{height:44px;border:1.5px solid var(--line);background:#fff;border-radius:10px;cursor:pointer;color:var(--muted)}
.channel button:hover{color:var(--magenta-ink);border-color:#f2b6d2}

/* worksheets */
.sheet{background:#fff;border:1px solid var(--line);border-radius:20px;padding:32px;margin-bottom:28px}
.sheet-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.sheet-grid .full{grid-column:1/-1}
.sheet textarea{min-height:84px;resize:vertical}
.sheet .tools-row{display:flex;gap:10px;flex-wrap:wrap;margin-top:20px}
.plan-table input{min-width:120px;padding:8px 10px;border-radius:8px}
.plan-table td{padding:6px}

/* ---------- forms ---------- */
.form{display:grid;gap:16px;background:#fff;border:1px solid var(--line);border-radius:20px;padding:30px;box-shadow:var(--shadow)}
.form label{display:grid;gap:6px;font-size:.88rem;font-weight:600;color:var(--ink-2)}
.checks{display:grid;gap:8px;border:0;padding:0;margin:0}
.checks legend{font-size:.88rem;font-weight:600;color:var(--ink-2);margin-bottom:6px}
.checks label{display:flex;align-items:center;gap:10px;font-weight:500;color:var(--ink)}
.checks input{width:18px;height:18px;accent-color:var(--magenta-ink)}
.form .btn{justify-self:start}

/* ---------- footer ---------- */
.site-footer{background:#160f22;color:#b9b0c9;padding:56px 0 28px;font-size:.93rem}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px}
.site-footer h4{color:#fff;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.site-footer ul{list-style:none;padding:0;margin:0;display:grid;gap:8px}
.site-footer a{color:#d9d1e6;text-decoration:none}
.site-footer a:hover{color:#ff7cb8}
.site-footer .brand-name b{color:#fff}
.site-footer .brand-name i{color:#ff7cb8}
.foot-bottom{margin-top:44px;padding-top:22px;border-top:1px solid rgba(255,255,255,.1);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:.85rem;color:#8f86a3}

/* simple pages */
.simple{min-height:68vh;display:grid;place-items:center;text-align:center;padding:80px 0}
.simple p{color:var(--ink-2);max-width:32em;margin:0 auto 26px}

/* ---------- responsive ---------- */
@media (max-width:1000px){
  .steps{grid-template-columns:repeat(2,1fr)}
  .steps li:last-child{grid-column:1/-1}
  .g4{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media (max-width:860px){
  .menu-btn{display:block}
  .nav{display:none;position:absolute;top:70px;left:0;right:0;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:8px 16px 16px}
  .nav.open{display:flex}
  .nav a{padding:12px 4px;border-bottom:1px solid var(--line)}
  .nav a:last-child{border-bottom:0}
  .hero{padding:52px 0 60px}
  .hero-grid,.about,.tool-body,.g2,.g3,.sheet-grid{grid-template-columns:1fr}
  .hero-grid{gap:36px}
  .hero-art{max-width:420px}
  .section{padding:68px 0}
  .article-layout{grid-template-columns:1fr;gap:24px;padding-top:32px}
  .toc{position:static;border:1px solid var(--line);border-radius:12px;padding:14px}
  .toc ol{grid-template-columns:1fr 1fr}
  .tool,.sheet{padding:22px}
  .channel{grid-template-columns:1fr 1fr;}
  .channel .field:first-child{grid-column:1/-1}
  .channel button{grid-column:1/-1;height:36px}
}
@media (max-width:520px){
  .wrap{padding:0 16px}
  .steps,.g4,.foot-grid{grid-template-columns:1fr}
  .toc ol{grid-template-columns:1fr}
  .map{grid-template-columns:1fr}
  .brand-name b{font-size:1rem}
}

/* ---------- print (worksheets) ---------- */
@media print{
  .site-header,.site-footer,.page-hero .cta-row,.tools-row,.no-print,.toc{display:none!important}
  body{font-size:12pt}
  .sheet,.tool{border:1px solid #ccc;break-inside:avoid}
  textarea,input{border:1px solid #999!important}
}

/* ---------- figures ---------- */
.figure{margin:1.8em 0;padding:24px;background:#fff;border:1px solid var(--line);border-radius:18px}
.figure .fig-inner{width:100%}
.figure svg.fig{width:100%;height:auto;display:block}
.figure figcaption{margin-top:14px;font-size:.88rem;color:var(--muted);text-align:center}
.figure.scroll .fig-inner{overflow-x:auto;-webkit-overflow-scrolling:touch}
.figure.scroll svg.fig{min-width:620px}
.hero-art .tree{filter:drop-shadow(0 30px 40px rgba(90,10,60,.08))}
@media (max-width:520px){.figure{padding:14px;margin-left:-4px;margin-right:-4px}}
@media print{
  body[data-printing="map"] #plan,body[data-printing="plan"] #map{display:none!important}
  body[data-printing] .page-hero,body[data-printing] .example-link{display:none!important}
  .sheet{border:0;padding:0}
}
.article-layout>*,.prose,.tool-body>*,.grid>*{min-width:0}

.hero-art svg,.section svg.fig{width:100%;height:auto;display:block}
.hero-art{width:100%}
@media (max-width:860px){.channel{padding-bottom:14px;border-bottom:1px dashed var(--line)}.channel button::after{content:" Remove";font-size:.85rem}}