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Run the numbers on your own business
Three calculators that turn the principles into your numbers. Nothing to sign up for, and nothing you type leaves your browser. Start with lifetime value; the other two pick up where it leaves off.
Step 1
Lifetime value calculator
Your four key customer metrics, turned into what a customer is worth. How it works
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What a customer spends each time they buy.per mo
Use a decimal for less than monthly, e.g. 0.25 for once a quarter.months
How long a customer keeps buying before they leave.%
Revenue left after the cost of goods.Lifetime value (gross profit)$0
Revenue per customer, per month$0
Lifetime revenue per customer$0
Monthly defection rate0%
Comfortable max acquisition cost (¼ of LTV)$0
Keep what you spend to win a customer comfortably below this LTV.
Step 2
Customer gap calculator
Turn a revenue goal into the customers you need, and the ones you must replace every month. How it works
$
$
$
Spend per purchase × purchases per month.months
Customer gap to close0
Active customers needed for your goal0
Active customers today (est.)0
Revenue gap per month$0
Replacement customers every month0
Replacement customers per year0
The gap is a one-time job. The replacements are the treadmill that never stops.
Step 4
Acquisition plan builder
List the tools that will bring your new customers each month. Cost per customer is the cost of one action divided by the share of actions that become a customer. How it works
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From the first calculator.Your replacements, plus what closes the gap.
Blended cost per customer$0
Monthly marketing cost$0
New customers per month0
Enter your LTV and at least one marketing tool.