Worksheets

Fill in, save, print

The two pages every plan comes back to. Your answers save automatically in this browser only, and the print button gives you a clean copy for the wall or the team meeting.

Marketing map One-page plan

Step 3

Marketing map

One audience, one behavior, one belief. How to build one

Campaign name

Target audience (as narrow as you can)

Barrier

The specific reason

Barrier-busting strategy

Do today

Do tomorrow

Believe today

Believe tomorrow

The idea that shifts the belief

Step 5

One-page marketing plan

Anchor every activity to an outcome. How to write one

1. Objective: the single outcome we must move

2. Metric and target

3. Audience: whose behavior

4a. Behavior change: from

4b. Behavior change: to

5. Belief to shift

6. Key actions

Strategy	Initiative (a deliverable)	Lead	Due